seo Archive

Web Marketing Basics: The Edge of Organic SEO vs PPC Ads

Marketers have employed different online marketing strategies to improve a company’s online visibility, and ideally, increase conversion rates and boost sales. These strategies include social media, influencer, and content marketing. Two of the most popular strategies, however, are search engine optimization (SEO) and pay-per-click (PPC) ads. Many companies, big businesses and startups alike, use SEO […]

Why Mobile-Friendliness Is the Future of SEO

These days, SEO implementations often involve one thing: mobile-friendliness. Ever since Google released an update that changed the Google search results on mobile, businesses have been clamoring to update their websites to be more mobile-friendly. You should do the same if you haven’t done so already. Here are three reasons to take mobile-friendliness seriously: Searchers […]

5 Local SEO Strategies for Niche Businesses

Search inquiries for specific businesses continue to increase daily. In fact, long tail keywords usually include a geographic name. Local SEO (search engine optimization) ensures that people will find your business when they search for a relevant keyword. For instance, SEO services for niche businesses like jewelers must be a clear focus. What are the likely strategies, […]