PPC Archive

Web Marketing Basics: The Edge of Organic SEO vs PPC Ads

Marketers have employed different online marketing strategies to improve a company’s online visibility, and ideally, increase conversion rates and boost sales. These strategies include social media, influencer, and content marketing. Two of the most popular strategies, however, are search engine optimization (SEO) and pay-per-click (PPC) ads. Many companies, big businesses and startups alike, use SEO […]

These Are the Best Practices to Improve Your Landing Pages

The landing page is the gateway of a potential customer to your brand; this makes the initial impression and can make or break the conversion of a visitor. It is important to implement certain practices to get the most out of your pages. Experts from Denver on PPC cite the following techniques to boost the effectiveness […]