Marketing Archive

Why Mobile-Friendliness Is the Future of SEO

These days, SEO implementations often involve one thing: mobile-friendliness. Ever since Google released an update that changed the Google search results on mobile, businesses have been clamoring to update their websites to be more mobile-friendly. You should do the same if you haven’t done so already. Here are three reasons to take mobile-friendliness seriously: Searchers […]

5 Local SEO Strategies for Niche Businesses

Search inquiries for specific businesses continue to increase daily. In fact, long tail keywords usually include a geographic name. Local SEO (search engine optimization) ensures that people will find your business when they search for a relevant keyword. For instance, SEO services for niche businesses like jewelers must be a clear focus. What are the likely strategies, […]

Make Your SEO Strategy More Effective With These Keyword Rules

While SEO is becoming more challenging and complicated, proper use of keywords remains the essential starting point and basic building block of any effective SEO strategy. But how do you use keywords to effectively boost your campaign? Here’s how: Choose an SEO Keyword For Your Homepage A website’s homepage is oftentimes underused or neglected in […]