Digital marketing Archive

Knowing the Rules of Social Media Marketing

Integrated marketing communications must include digital means, and digital means should be integrated as well. To make it that way, you need to keep in mind the essentials: SEO, content marketing, and reputation management. Of course, one should not forget social media marketing. Many make the mistake of thinking that social media marketing is just […]

These Are the Best Practices to Improve Your Landing Pages

The landing page is the gateway of a potential customer to your brand; this makes the initial impression and can make or break the conversion of a visitor. It is important to implement certain practices to get the most out of your pages. Experts from Denver on PPC cite the following techniques to boost the effectiveness […]