Internet Marketing Archive

Web Marketing Basics: The Edge of Organic SEO vs PPC Ads

Marketers have employed different online marketing strategies to improve a company’s online visibility, and ideally, increase conversion rates and boost sales. These strategies include social media, influencer, and content marketing. Two of the most popular strategies, however, are search engine optimization (SEO) and pay-per-click (PPC) ads. Many companies, big businesses and startups alike, use SEO […]

Knowing the Rules of Social Media Marketing

Integrated marketing communications must include digital means, and digital means should be integrated as well. To make it that way, you need to keep in mind the essentials: SEO, content marketing, and reputation management. Of course, one should not forget social media marketing. Many make the mistake of thinking that social media marketing is just […]

Ways Digital Marketing Can Help Grow Your Business

Business owners and marketing agencies have moved from traditional marketing approaches to digital marketing strategies. The ease with which marketing results from mobile advertising, websites, and social channels can be tracked, estimated, and quantified makes online marketing a dream realised for both business owners and digital marketing agencies. Here are the ways online advertising can […]

4 Top Questions You Should Ask Your Web Developer

When hiring a professional web development agency in Denver, it’s important that you make sure that they can deliver just what you are looking for. The only way to ascertain that is by asking some essential questions from the beginning. Here are four important inquiries to make of your future web developer. How experienced are you? Ideally, […]

Ensure the Success of Your Online Marketing Efforts

Online marketing is not easy, but many people tend to get lost in the technicalities and ruin their chances of success. For many online businesses, quality and value are the quickest routes to success. Online marketing in Singapore is now on the rise, but many businesses are still using traditional methods of marketing. But companies […]

3 Marketing Tools That Will Do Wonders For Your Business

The Internet is the best thing to have ever happened to business advertising since the discovery of electricity. Through the net, businesses can promote their products to a global audience. Moreover, the Internet established a great feedback system that enables the business owner to get reviews. When used efficiently, online marketing services can turn your business from […]

Why Mobile-Friendliness Is the Future of SEO

These days, SEO implementations often involve one thing: mobile-friendliness. Ever since Google released an update that changed the Google search results on mobile, businesses have been clamoring to update their websites to be more mobile-friendly. You should do the same if you haven’t done so already. Here are three reasons to take mobile-friendliness seriously: Searchers […]

5 Local SEO Strategies for Niche Businesses

Search inquiries for specific businesses continue to increase daily. In fact, long tail keywords usually include a geographic name. Local SEO (search engine optimization) ensures that people will find your business when they search for a relevant keyword. For instance, SEO services for niche businesses like jewelers must be a clear focus. What are the likely strategies, […]

These Are the Best Practices to Improve Your Landing Pages

The landing page is the gateway of a potential customer to your brand; this makes the initial impression and can make or break the conversion of a visitor. It is important to implement certain practices to get the most out of your pages. Experts from Denver on PPC cite the following techniques to boost the effectiveness […]

Make Your SEO Strategy More Effective With These Keyword Rules

While SEO is becoming more challenging and complicated, proper use of keywords remains the essential starting point and basic building block of any effective SEO strategy. But how do you use keywords to effectively boost your campaign? Here’s how: Choose an SEO Keyword For Your Homepage A website’s homepage is oftentimes underused or neglected in […]