Printing remains an integral part of business success even with the rise of digital marketing. Your business’ prints provide a physical keepsake for your clients to regularly refer to, unlike online marketing platforms. Print materials, such as booklets, brochures, newsletters and portfolios, are commonly used for marketing nowadays.
Most business owners think in-house printing is the best way for their Australia-based firm to cut costs. However, Woolston Printing notes that this produces imperfect brochures that exude a poor first impression.
You could still outsource the printing of your brochures without over-stretching your budget. Among the ways in which you can cut costs is by opting for folded rather than bound or stitched print materials. Here are a few fold types you can choose from.
This type of fold is Z-shaped when viewed from above. It has at least two parallel folds, which resemble a fan when opened. Accordion folds are a perfect choice for large brochures since you can fold several paper panels. It thus accommodates large paper sizes and more information.
Sometimes called a letter fold, this looks like a business letter. In the format, you split your paper into three, with one panel folded over another. A tri-fold cover is the most widely used and can hold the information. This fold results in a crisp and neat brochure.
Also called a 4-panel fold, this comprises two half parallel folds. The booklet first opens like a standard folder, and then unfolds further to reveal four additional panels. The double-parallel fold is narrow and typically used for booklets placed in tight locations, such as information centres.
The types of fold mentioned here involve more than edges, creases and lines. They require expertise to ensure a booklet lies flat. The folds and eventual booklet design should also be stylish and attractive enough to captivate your audience’s attention.