When top chocolate maker Hershey Co. released the Cookie Layer Crunch line, the company garnered $100 million in sales, making it one of their most successful product launches to date. The strategy focused on attracting the millennial consumer by bringing something unique to the table and providing more options.
This type of game plan, when applied to your own business, can also bring success. But aside from understanding your market and inputting exceptional ideas, there are also other aspects to consider when you launch a product line.
Make it attractive.
What is a product when it doesn’t look appealing? Part of your preparation requires that your product not only functions well but also looks good. How it’s presented can make a big difference. High standards should also be applied when printing collateral and ads because you’re introducing your product to the world.
Consult a graphic design studio in Provo that can help you package and promote your product in an attractive way.
Be ready with your content.
How’s your website? What about email marketing or sales material? You should have enough information to entice your audience prior to the launch. You don’t have to be specific; the execution can be as simple as sharing industry-related news. And during the actual launch, make sure that everything is ready from the user guides to the FAQs for all inquiries to be addressed.
Work as a team.
Don’t forget that it takes more than one person to work for a successful launch. If you’re the CEO, the manager or the team leader, remember to prep your team before and during the launch date of your product to ensure that every aspect is handled properly.
Motivation is important to keep everyone’s spirits up. And always remember to acknowledge even the slightest effort because a launch is a milestone for your company.