SEO with color codeThese days, SEO implementations often involve one thing: mobile-friendliness. Ever since Google released an update that changed the Google search results on mobile, businesses have been clamoring to update their websites to be more mobile-friendly.

You should do the same if you haven’t done so already. Here are three reasons to take mobile-friendliness seriously:

Searchers Are on the Go

They may be looking for a restaurant while already on the way to a specific place. They may be looking for a particular address. They may be meeting people at a known landmark. If they search these terms, they want to see immediate results–because they are mobile and need answers as quickly as possible. Sometimes, their queries might change in the middle of their journey, and they wouldn’t want to dig deep to get to where they want to go. They are also more likely to click on Google’s immediate recommendations. The goal of SEO services is for you to be one of those recommendations and to do that, you need to offer comprehensive content.

Searchers Are Impatient

They rely on Wi-Fi or data connectivity to access websites. When a website takes minutes to load or requires large amounts of data, site visitors will be discouraged. They will not want to wait around for information they don’t even know if you have; they also do not want to use up their monthly data allocation to visit just one site. On average, site visitors expect that your website will load in three seconds.

Searchers Use Different Devices

One important thing about mobile-friendliness is its flexibility and adaptability when it comes to being shown on different devices. The varying screen sizes should not distort the elements of your website so that they remain functional and appealing to site visitors. Elements such as a search bar and a menu bar should be present to make navigation easier.

The shift to mobile has undeniably changed how SEO works. Your company should be on top of this marketing strategy.