While SEO is becoming more challenging and complicated, proper use of keywords remains the essential starting point and basic building block of any effective SEO strategy. But how do you use keywords to effectively boost your campaign?
Choose an SEO Keyword For Your Homepage
A website’s homepage is oftentimes underused or neglected in SEO campaigns. Take note that it’s almost always your site’s highest authority web page, which means it should include some of your most essential keywords. You could optimize your homepage for one of your main keywords. For example, if you’re an SEO consultant in Utah, you could use ‘SEO consultant’, ‘Utah SEO Consultant’, or ‘SEO services in Utah’ as your keywords.
About Title Tags
These are your best friends when it comes to communicating to search engines what your website is all about. When you write your title tags, keep in mind the following:
- Ensure that they’re 60 characters or less, including the spaces.
- Include your most important or relevant terms on the title tags’ left portion.
- You only need to include the name of your business in your homepage.
- Include your niche.
- If possible, add some descriptive terms to form a long-tail keyword, such as ‘SEO consultant services package’
For the Header
This is a page’s headline and sub-headlines. Your SEO keyword must appear in the biggest or first header and sub-headers if at all appropriate.
Build Individual Web Pages For Each Service
Every service that you want to rank must have its own web page. Consider building a navigation or menu heading, such as “SEO Services” and create a drop down tab where visitors can find links to individual pages of your site.
Your SEO keywords must appear within your content’s body. In general, the earlier and more often they appear in the body, two up to five times in general, the better it is for your SEO campaign and the search engines.
Understanding and applying these essential SEO keyword rules is critical for writing content and building a website. However, don’t forget that your main priority is your readers; search engines should only be second. If specific keywords make your content sound awkward or forced, drop them. Your ultimate goal is to deliver high-quality content and user experience.