Search engines prefer websites containing authoritative and relevant contentImagine this: you’re watching a movie you’ve been anticipating for years. As you snack on popcorn, you wait for the big climax involving conflicts and tears until you notice something: the film is dragging on with a narrator taking forever to reach his point. The movie spends 30 minutes narrating facts you understood during the first five.

No moviegoer enjoys dragging scenes; the same applies to content readers.

Nowadays, search engines prefer websites containing authoritative and relevant content. Google, the biggest search engine, promotes the best user experience using engaging and interesting website content. Fluff plays no role in quality content and Google forces the matter with penalties for fluff-filled content. believes that fluff-free content sets the standards for the industry. Quality content results in better conversion rates, share ability and link-worthiness. Fluff does not enrich nor contribute any effect to quality writing; it prolongs but destroys the message you want to send.

While writing proves to be a challenge, eliminating the fluff from your content is possible. Here are 3 strategies in creating interesting content minus the fluff:

Do your research

Clients often include specific instructions with their content orders. On some occasions, clients allow writers to write anything about the topic. While the latter option appears easier, it holds more opportunities for fluffy writing, especially if the writer knows too little about the topic. Researching the topic goes a long way in helping you reach the word-count minimum. Make good use of the Internet for resources and use them for quality content.

Saying no to qualifiers

Using qualifiers is tempting, but sentences with too many qualifiers sound very wordy. While some qualifiers enhance writing, the majority are vague and easily replaceable with verbs or nouns. While reaching the word count is difficult, keep in mind that qualifiers kill your thoughts. The University of North Carolina at Chapel Hill Writing Center’s handout helps writers use qualifiers right.

Self-editing helps

Editors serve their purpose by checking our works but helping them out is also an advantage. Examine each sentence and evaluate: does it enrich your thought? Does your reader have to know about this? Check each sentence and grammar to assure quality content minus the unnecessary words.

Writing great content needs no fillers and fluff. With practice and effort, you can create interesting content without the excess words and thoughts.